Monthly Archives: August 2019

The Attention Economy

One of the best infrequently recurring Saturday Night Live sketches stars Bill Hader as the sardonic host of a game show called “What’s That Name?” As he explains, “The rules are simple, we show you a person, and you tell us their name.” Here’s the latest iteration from earlier this year:

The script follows the original almost exactly: Both contestants, successful businesspeople, are asked to name a slightly obscure celebrity or pop culture icon from a photo, which they manage to do for a meager reward. Then, with comical amounts of money on the line, they’re asked to name people they have met and interacted with in real life many times, who walk on set to greet them. Inevitably, they fail miserably, inducing a mix of grimacing, schadenfreude, and relief that we aren’t playing that game.

“But Lil Xan you know,” the wife of a colleague of one of the contestants quips as she walks off-stage, a line so biting it’s precisely replicated from the original. After all, our conscience tells us that we know both far more than we should about celebrities and far less than we should about people we interact with all the time.

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Solid and Liquid Communities

America is facing a loneliness epidemic. So many of us wish that we had more community in our lives, but don’t know how to organically build it. We feel the pain of losing community as we inevitably leave home or graduate college, wondering, “Will I ever find a community like this again?”

So we check out meetups, attend public talks or sporting events, and go to our workplace’s happy hours. Yet this motley of activities can’t really replace that warm dorm community of college or loving home environment of our memories. What’s different, and can we ever get it back?

This isn’t everyone’s experience, of course. But whether it resonates with you or not, I’d like to offer something of an answer, at least to the first of those questions. And to the second, I hope that by understanding the different shapes that community forms in our lives, we can identify what we might be missing and where we need to look next.

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