Tag Archives: social media

The Attention Economy

One of the best infrequently recurring Saturday Night Live sketches stars Bill Hader as the sardonic host of a game show called “What’s That Name?” As he explains, “The rules are simple, we show you a person, and you tell us their name.” Here’s the latest iteration from earlier this year:

The script follows the original almost exactly: Both contestants, successful businesspeople, are asked to name a slightly obscure celebrity or pop culture icon from a photo, which they manage to do for a meager reward. Then, with comical amounts of money on the line, they’re asked to name people they have met and interacted with in real life many times, who walk on set to greet them. Inevitably, they fail miserably, inducing a mix of grimacing, schadenfreude, and relief that we aren’t playing that game.

“But Lil Xan you know,” the wife of a colleague of one of the contestants quips as she walks off-stage, a line so biting it’s precisely replicated from the original. After all, our conscience tells us that we know both far more than we should about celebrities and far less than we should about people we interact with all the time.

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